Madison and Vine crossover with Hawaii Five-0

     One of my favorite shows, Hawaii Five-0, is a partner to and sponsored by the popular computer software company, Microsoft Windows. The company is specified in almost every scene, but has no ads during commercial break. The promoting technique utilized in the scenes of the show is called Madison and Vine. This technique is also known as product placement. Here, you can see the concept of integrating advertisements within entertainment. Yet, how am I aware that Microsoft Windows supports Hawaii Five-0? I came to this conclusion, as I can generally see the actors using one of Microsoft’s products throughout their investigations. From tablets to phones, and search engines, it is hard to miss the software’s simple logo, that I consider it to be one of the stars of the show. 

     Microsoft Windows was smart enough to partner with a popular show in order to make itself well known. It was also smart of them to target themselves in a crime based show, especially one that involves cops because they use technology to help solve cases. What better way then to have its products like tablets and phones used in an environment, where technology is mostly needed. However every time the camera is pointed at a character, they just so happen to be holding in their hands, a Windows item. Even if the product does not have anything to do with what is going on in the moment of the show, the writers somehow find a way to incorporate it into the show. In the most recent episode, Junior and Tani were having a heart to heart conversation. Yet, during that meaningful moment, the camera focused on the Windows product being used rather than the expressions of the actors. They zoomed in on and emphasized the features that a Windows tablet can do in editing photos. Along these lines, whenever I see the Windows logo, my first thought is Hawaii Five-0 and I feel inclined to try the products used in the show. 

     Madison and Vine itself is sneaky, but clever at the same time. It is an approach to blend something we are fond of (television) with an item that we are being urged into buying. However, some individuals won't give into this technique being played on them in because the advertisers and writers balance out the two ideas so well. All in all, in using this signature technique, Hawaii Five-0 has become one big commercial for Microsoft Windows.